Buick was a success almost from the start, but the car that really put the company on the map was the 1908 Model 10. Continue reading
Tag Archives: William C. Durant
The Car That Put Chevrolet On the Map: The 1916-22 Series 490
The Series 490 instigated the century-long battle between Ford and Chevrolet for sales supremacy in the low-priced field. Continue reading
The Giant 1916 Auto Merger That Never Happened
In June of 1916, William C. Durant, John North Willys, and associates attempted to create a gigantic auto conglomerate, but the deal fell apart as quickly as it was assembled. Continue reading
GM’s Most Obscure Make: The 1920-21 Sheridan
In May of 1920, General Motors announced the launch of an ambitious new car division, but the plan quickly fell apart. Continue reading