At General Motors, platform sharing and badge engineering go right back to the founding of the company. Witness the 1909 Oldsmobile Model 20. Continue reading
GM Platform Sharing in 1909: The Oldsmobile Model 20
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Tag Archives: William C. Durant
The Car That Made Buick Famous: the 1908-10 Model 10
Buick was a success almost from the start, but the car that really put the company on the map was the 1908 Model 10. Continue reading
The Car That Put Chevrolet On the Map: The 1916-22 Series 490
The Series 490 instigated the century-long battle between Ford and Chevrolet for sales supremacy in the low-priced field. Continue reading
The Giant 1916 Auto Merger That Never Happened
In June of 1916, William C. Durant, John North Willys, and associates attempted to create a gigantic auto conglomerate, but the deal fell apart as quickly as it was assembled. Continue reading
GM’s Most Obscure Make: The 1920-21 Sheridan
In May of 1920, General Motors announced the launch of an ambitious new car division, but the plan quickly fell apart. Continue reading