The Mercury brand at Ford Motor Company coasted into 1948 with a product that was virtually identical to the previous year, but change was soon coming. Continue reading
More of Everything You Want: the 1948 Mercury
4
Tag Archives: Mercury
Muy Caliente: the 1964 Mercury Comet Cyclone
In January of 1964, Lincoln-Mercury rolled out a sporty performance version of the Comet called the Cyclone, and it was a decent seller from the start. Continue reading
Downwardly Mobile: Mercury for 1961
The entire Mercury lineup was moved down market in 1961, almost directly into Ford territory. Let’s look at the strategy and offerings. Continue reading
The Mercury Class of 1952
With a revised chassis and all-new exterior styling for 1952, Mercury aimed to provide just the right mid-priced car for middle-class Americans. Continue reading
1960 Mercury: The Better Low Price Car
Searching for the sweet spot in the crowded mid-price category, in 1960 the Ford Motor Company positioned Mercury as “the better low price car.” Continue reading
Wood You Like a ’46-48 Ford Sportsman?
Among the most coveted Fords of their era are the 1946-48 Sportsman convertibles. And there was a Mercury Sportsman, too. Continue reading
This Never Happened: The 1949 Mercury Fastback
Here’s a closer look at a car that never existed, not in production form, anyway: a proposed 1949 Mercury streamliner. Continue reading