For 1933, the Chrysler Corporation moved the DeSoto brand up the price ladder from just above Plymouth to second, just below Chrysler. The automaker had a plan. Continue reading
1933: DeSoto Wins a Promotion
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Tag Archives: Chrysler Corporation
The Silver Anniversary 1949 Chryslers
In 1949, the Chrysler brand celebrated its 25th anniversary with its first new postwar cars, carefully engineered for the conservative upscale buyer. Continue reading
On the Move: Plymouth for 1963
After a few years of stumbles, Plymouth was back on track in 1963 with improved styling and a new emphasis on racing and performance. Continue reading
Launch of the Letter Cars: The 1955 Chrysler C-300
The 1955 C-300 sired an entire series of high-performance Chrysler 300 letter cars over the next 11 years, and they are still celebrated today. Continue reading
Chrysler’s Plan B: The 1958 B Series V8
After making its hemi V8s famous, Chrysler entered a new phase in 1958 with its wedge-head B Series V8. Continue reading
Hernando’s Last Stand: the 1959 DeSoto
While the Chrysler Corporation’s DeSoto division somehow managed to stagger into the 1961 season, the final year the brand offered a full lineup came in 1959. Continue reading
Beauty’s Only Skin Deep: Dodge for 1961
Opinions often vary, but there’s a solid consensus that the Chrysler Corporation’s stylists missed the mark with the 1961 Dodge. Continue reading