When the DeSoto rolled out with bold new Forward Look styling for 1957, the ad writers were fired up enough to call it “the most exciting new car in the world today.” Continue reading
The Most Exciting Car in the World Today: 1957 DeSoto
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Tag Archives: Virgil Exner
The 100 Million Dollar Look: Chrysler for 1955
At the Chrysler Corporation, the Chrysler division’s take on the sensational new Forward Look styling theme was called “The 100 Million Dollar Look.” Continue reading
Sports Car Dreams: The 1960 Plymouth XNR
Few Detroit dream cars are designed around their engines, but that’s how the 1960 Plymouth XNR came to be. Continue reading
DeSoto’s Italian Holiday: The 1954 Adventurer I
In partnership with Ghia of Italy, Chrysler design chief Virgil Exner created a number of stunning dream cars, but his favorite was the 1954 DeSoto Adventurer I. Continue reading
The Year of the Plucked Chickens: 1962 Dodge and Plymouth
Dodge and Plymouth buyers ran away from the unconventional styling of the 1962 models, and even their chief designer hated them. Yet the cloud had a silver lining Continue reading
Advancing the Forward Look: The 1955 Chrysler Flight Sweep Dream Cars
Chrysler’s 1955 Forward Look models were barely complete when styling chief Virgil Exner was already looking ahead to 1956 and beyond with the Flight Sweep idea cars. Continue reading
1955: Plymouth Leans Into The Forward Look
In 1955, Plymouth recorded its best year to date with The Forward Look, the Chrysler Corporation’s dramatic new styling theme created by Virgil Exner. Continue reading