At Chevrolet in 1960, the styling mission was to bring class to the low-price class. The slogan was “Everybody’s kind of elegance.” Continue reading
Everybody’s Kind of Elegance: The 1960 Chevrolets
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Tag Archives: General Motors
The Car That Made Buick Famous: the 1908-10 Model 10
Buick was a success almost from the start, but the car that really put the company on the map was the 1908 Model 10. Continue reading
The Car That Out-values Them All: a 1938 Pontiac Film
Here’s why you should rush out today and buy a 1938 Pontiac, as explained in this fine old factory film—just three minutes. Continue reading
1941: The Best Buicks Yet!
Buick enjoyed a record year in 1941 with strong sales, an extensive model line, new features, and the slogan “Best Buick yet!” Continue reading
The Car That Has Everything: 1935 Oldsmobile
Not without justification, Oldsmobile advertised its 1935 product line as “the car that has everything,” offering a sweet combination of styling, pricing, and features. Continue reading
World’s Fair Dreams: the 1965 Chevrolet Concours Concept
Introduced at the 1964/65 New York World’s Fair, the Concours show car clearly predicted a number of Chevrolet styling trends for the next few years. Continue reading
It Pays to Buy the Leader: Chevrolet for 1942
By 1942, Chevrolet was the dominant force in the low-priced field, confidently boasting of its sales supremacy with the slogan, “It pays to buy the leader.” Continue reading