By 1942, Chevrolet was the dominant force in the low-priced field, confidently boasting of its sales supremacy with the slogan, “It pays to buy the leader.” Continue reading
It Pays to Buy the Leader: Chevrolet for 1942
4
Tag Archives: Chevrolet
1960 Chevrolet Pickup: The Biggest News Since Trucks Began!
The Chevy people offered an all-new pickup for 1960, and they were excited enough to declare it “the biggest news since trucks began!” Continue reading
Jet Smooth Luxury: The 1964 Chevrolet Impala
The Chevrolet Impala came to market in 1964 with redesigned exterior sheet metal and a new top line in its sales pitch: Jet Smooth Luxury. Continue reading
True Craftsmanship: A 1933 Chevrolet Film
Get a detailed look at the new 1933 Standard model line in this original Chevrolet film. Continue reading
What’s in a Name: 1973 Chevrolet Laguna
At Chevrolet for 1973, there was a new name in the Chevelle lineup, Laguna, but it didn’t stick around for long. Continue reading
The Chevrolet Class of 1953
Chevy’s second major postwar restyling came in 1953, and with it came new models and some mechanical refinements. Continue reading
Everybody’s Kind of Elegance: The 1960 Chevrolets
At Chevrolet in 1960, the styling mission was to bring class to the low-price class. The slogan was “Everybody’s kind of elegance.” Continue reading