For 1933, the Chrysler Corporation moved the DeSoto brand up the price ladder from just above Plymouth to second, just below Chrysler. The automaker had a plan. Continue reading
1933: DeSoto Wins a Promotion
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Tag Archives: Desoto
Chrysler’s Plan B: The 1958 B Series V8
After making its hemi V8s famous, Chrysler entered a new phase in 1958 with its wedge-head B Series V8. Continue reading
Hernando’s Last Stand: the 1959 DeSoto
While the Chrysler Corporation’s DeSoto division somehow managed to stagger into the 1961 season, the final year the brand offered a full lineup came in 1959. Continue reading
The Most Exciting Car in the World Today: 1957 DeSoto
When the DeSoto rolled out with bold new Forward Look styling for 1957, the ad writers were fired up enough to call it “the most exciting new car in the world today.” Continue reading
The Car Designed With You in Mind: 1949 DeSoto
In 1949 DeSoto introduced its first new postwar cars, with the emphasis on comfort, practicality, and value. Continue reading
1939: A New Day for DeSoto
All-new styling for 1939 planted DeSoto directly in the mainstream of American car design. Continue reading
The DeSoto Firedome Years, 1952-59
The fifties were DeSoto’s most glamorous years, and the Firedome models were a major part of the scene. Continue reading