At the Chrysler Corporation, the Chrysler division’s take on the sensational new Forward Look styling theme was called “The 100 Million Dollar Look.” Continue reading
Tag Archives: Chrysler Corporation
The Low-Priced Beauty With the Luxury Ride: 1940 Plymouth
With a complete redesign at Plymouth for 1940, there was a new emphasis on style, interior room, and ride comfort. Continue reading
The Chrysler Class of 1965
The Chrysler Corporation’s founding car brand received a complete makeover for 1965 with a new chassis and a crisp exterior design directed by Elwood Engel. Continue reading
Pure and Simple: 1967 Plymouth Valiant
Sometimes simple is best. A clean and straightforward design, the 1967 Plymouth Valiant remained in production a full 10 years. Continue reading
You’ve Never Seen a Dodge Like This: 1965 Monaco
The Chrysler Corporation took dead aim at the hot-selling Pontiac Grand Prix with the elegant and sporty 1965 Dodge Monaco. Continue reading
1932: Plymouth Climbs to Third
Only five years after its founding, the Plymouth division at Chrysler rose to number three in the U.S. sales charts, trailing only Ford and Chevrolet. Continue reading
The Car Designed With You in Mind: 1949 DeSoto
In 1949 DeSoto introduced its first new postwar cars, with the emphasis on comfort, practicality, and value. Continue reading