Dodge and Plymouth buyers ran away from the unconventional styling of the 1962 models, and even their chief designer hated them. Yet the cloud had a silver lining Continue reading
Tag Archives: Virgil Exner
Advancing the Forward Look: The 1955 Chrysler Flight Sweep Dream Cars
Chrysler’s 1955 Forward Look models were barely complete when styling chief Virgil Exner was already looking ahead to 1956 and beyond with the Flight Sweep idea cars. Continue reading
1955: Plymouth Leans Into The Forward Look
In 1955, Plymouth recorded its best year to date with The Forward Look, the Chrysler Corporation’s dramatic new styling theme created by Virgil Exner. Continue reading
Gullwing Dreams: The 1961 Dodge Flitewing
The 1961 Dodge Flitewing was intended to guide future exterior designs at the Chrysler Corporation, but plans can change. Continue reading
Unlikely Influencer: The 1958 Imperial d’Elegance
While the overall look of the 1958 Imperial d’Elegance was never duplicated, a number of its styling elements would later appear on Chrysler production cars. Continue reading
Video: The Daring New, Dazzling New 1955 Dodge
Dodge recorded a banner year in 1955 as sales jumped 78 percent, largely thanks to Virgil Exner’s exciting Forward Look styling theme. Continue reading
Star of the Forward Look: 1958 Plymouth
For 1958 the tagline at Plymouth was “The Star of the Forward Look,” and for once this was no idle ad agency boast. Continue reading