Midway through the 1963 model year, Studebaker launched a new series called the Standard, offering a shorter list of features and a rock-bottom sticker price. Here’s John Cameron Swayze with the lowdown. Continue reading
Tag Archives: Studebaker
Forerunner of the Hawk: The 1955 Studebaker President Speedster
Before there was a Studebaker Hawk, there was the 1955 President Speedster, and it foreshadowed the style and features of the 1956-1964 Hawk model line. Let’s have a closer look. Continue reading
Video: Bill Holland Tests the 1956 Studebaker Golden Hawk
Join 1949 Indy 500 winner Bill Holland as he beats the tar out of Studebaker’s family sports car for 1956, the 275-hp Golden Hawk. Continue reading
Video: Selling the 1963 Studebaker Avanti
The 1963 Avanti was the last major introduction by Studebaker, but it was one of the most memorable in the company’s 114-year history. Here’s an original factory clip pitching the distinctive South Bend GT. Continue reading
Video: Studebaker Avanti Shatters 29 Records at Bonneville
See Andy Granatelli at the top of his game, going fast and making headlines, in this 1962 factory film featuring the fabulous Studebaker Avanti at Bonneville. Continue reading
Living Landmark: The Giant Studebaker Tree Sign of South Bend, Indiana
More than 2000 feet long with letters 250 feet tall, the giant living Studebaker sign near South Bend, Indiana is probably the largest piece of automotive advertising ever created. Here’s more on this amazing living landmark. Photo courtesy of Google Maps. Continue reading
Video: Zsa Zsa Gabor Pitches the 1963 Studebaker Lark
Here’s an entertaining pitch for the 1963 Lark featuring Hungarian actress and socialite Zsa Zsa Gabor. We’re not sure if any of the glamour rubbed off on Studebaker’s compact sedan, but it’s fun to watch. Continue reading