The 1963 Avanti was the last major introduction by Studebaker, but it was one of the most memorable in the company’s 114-year history. Here’s an original factory clip pitching the distinctive South Bend GT. Continue reading
Tag Archives: Studebaker
Video: Studebaker Avanti Shatters 29 Records at Bonneville
See Andy Granatelli at the top of his game, going fast and making headlines, in this 1962 factory film featuring the fabulous Studebaker Avanti at Bonneville. Continue reading
Living Landmark: The Giant Studebaker Tree Sign of South Bend, Indiana
More than 2000 feet long with letters 250 feet tall, the giant living Studebaker sign near South Bend, Indiana is probably the largest piece of automotive advertising ever created. Here’s more on this amazing living landmark. Photo courtesy of Google Maps. Continue reading
Video: Zsa Zsa Gabor Pitches the 1963 Studebaker Lark
Here’s an entertaining pitch for the 1963 Lark featuring Hungarian actress and socialite Zsa Zsa Gabor. We’re not sure if any of the glamour rubbed off on Studebaker’s compact sedan, but it’s fun to watch. Continue reading
Video: Tom Bosley Sells the 1956 Studebaker Line
This old spot features actor Tom Bosley, who later starred in Happy Days and Murder She Wrote, pitching the all-new Studebaker lineup for 1956. It’s lots of fun, watch. Continue reading
Video: Studebaker Introduces Disc Brakes for 1963
In 1963, the story goes, Studebaker was the first American automaker to offer disc brakes on a production car. Or was it? Mac’s Motor City Garage takes a brief look back at an important safety innovation. Continue reading
March 16, 1966: Studebaker’s Final Day
Fifty years ago this week—March 16, 1966—the last Studebaker rolled off the line in Hamilton, Ontario. Here’s a quick look back at the mournful end of a storied automaker. Continue reading