Here’s an entertaining pitch for the 1963 Lark featuring Hungarian actress and socialite Zsa Zsa Gabor. We’re not sure if any of the glamour rubbed off on Studebaker’s compact sedan, but it’s fun to watch.
Fans today might remember actress Zsa Zsa Gabor for her wonderful roles in classic B-movie potboilers like Death of a Scoundrel with George Sanders, or for her nine well-publicized marriages, or or even for her younger sister Eva Gabor of Green Acres fame. But in 1963 she was a well-known Hollywood personality with real drawing power as a celebrity spokesperson. Or at least Studebaker thought so, anyway.
In this commercial spot for the 1963 Lark, Zsa Zsa touts the vanity case built into the instrument panel (the dash was brand new for ’63), the flat floor, and the tall roofline, ideal for her fabulous hats and bouffant hairstyles. The new Bendix front disc brakes are a welcome advance, and with the compact sedan’s low price, Zsa Zsa can drive a different Lark every day of the week. How’s the performance? Simply divine, darlings. Video below.