GM’s Cadillac division was on top of the world in 1958, and the brand’s marketing campaign showed it. Continue reading
Tag Archives: General Motors
Video: Engineering the 1956 Pontiac
For 1956, Pontiac carefully refined the all-new package it introduced in 1955, and a young executive was added to the team who would change everything. Continue reading
Video: Selling and Servicing the 1933 Chevrolet
As hard times hit the auto industry in the early ’30s, dealerships had to rely on their parts, service, and used car departments to keep the lights on and the doors open. Continue reading
Video: Inside the GM Firebird II Turbine Car
Here’s a detailed look at the engineering that produced the 1956 Firebird II, the second car in the General Motors gas-turbine dream-car series. Continue reading
If Cadillac Made a Pickup
Many a Cadillac fan has wished for an El Camino-style pickup version of their favorite luxury cruiser, and a few builders managed to make their dreams come true. Photos courtesy of Barrett-Jackson. Continue reading
Video: Harley Earl Creates the Buick Y-Job
General Motors produced this video tribute to the company’s first concept car, the Buick Y-Job, and its first vice-president of styling, Harley J. Earl. The creative vision starts here and it continues today. Continue reading
Proof of the Pluses: A 1956 Chevrolet Film
The 1956 Chevrolet is pitted one-on-one against the 1956 Ford in this original General Motors dealer training film. Continue reading