Founded in 1927, Cadillac’s junior LaSalle brand was ultimately not successful, but it produced year after year of memorable cars. Continue reading
1927: The Birth of LaSalle, Cadillac’s Companion Brand
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Tag Archives: Alfred P. Sloan
The Chevrolet That Defeated Henry Ford: 1927 Capitol Series AA
In 1927, Chevrolet knocked the Model T Ford from its perennial number one spot, with more than a little help from Henry Ford himself. Continue reading
The Pontiac Straight Eight Era, 1933-54
When the Pontiac was introduced in 1926, the trademark feature was its six-cylinder engine. By 1933, it was time to raise the game with a straight eight. Continue reading
The 1923 Copper-Cooled Chevrolet: What Went Wrong?
Although it happened nearly a century ago, the Copper-Cooled Chevrolet affair is still remembered as one of the great blunders in Motor City history. Continue reading
1929-31 Viking — A Lost General Motors Brand
General Motors launched an ambitious expansion program in the late ’20s, creating four new companion makes. While not a total success, the effort produced some interesting cars, including the 1929-31 Viking. Continue reading
Reinventing the Low-Price Field: The 1929 Chevrolet Six
On November 17, 1928, General Motors turned the low-priced field upside down with the introduction of the 1929 Chevrolet six. Continue reading
Game Changer: The 1926 Pontiac
In ways that aren’t often recognized today, the 1926 Pontiac signaled a profound shift in the American auto industry. Continue reading