The adoption of the Wildcat name signaled an important shift in brand imaging for the Buick Motor Division at General Motors. Continue reading
Tag Archives: General Motors
Fastback Flops: The 1978-80 GM Aerobacks
The 1978-80 Aeroback cars from General Motors featured fresh and distinctive styling, but American car buyers instantly turned up their noses at the unusual look. Continue reading
Up From Clay: A 1959 Fisher Body Film
See the auto body production process up close and in detail in this 1959 Fisher Body movie entitled Up From Clay. Continue reading
The 1923 Copper-Cooled Chevrolet: What Went Wrong?
Although it happened nearly a century ago, the Copper-Cooled Chevrolet affair is still remembered as one of the great blunders in Motor City history. Continue reading
Spaced Out: The 1958-59 Fisher Body Advertising Campaign
If you’re into mid-century retro-futurism, here’s a special treat: Fisher Body’s 1958-59 print ad campaign, which featured some some truly spaced-out illustrations. Continue reading
Secrets of the 1957-61 Chevy Turboglide
While the Chevrolet Turboglide was ultimately a dead end, it was an essential step in automatic transmission development at General Motors. Continue reading
10 Cylinders and Front-Wheel Drive: A 1962 Chevy Impala Prototype
Countless General Motors test vehicles never see the light of day. Take this one: a 1962 Chevy Impala with a flat-10 engine and front-wheel drive. Continue reading