Chrysler’s 1955 Forward Look models were barely complete when styling chief Virgil Exner was already looking ahead to 1956 and beyond with the Flight Sweep idea cars. Continue reading
Tag Archives: Chrysler Forward Look
Video: Selling the 1957 Plymouth
Plymouth had a new selling story for 1957, with Forward Look styling, torsion-bar front suspension, and a catchy slogan: “Suddenly, it’s 1960!” Continue reading
Success at a Price: The 1957-59 DeSoto Firesweep
Introduced in 1957, the low-priced Firesweep line gave Chrysler’s DeSoto division a much-needed boost in sales volume, but at a cost to the rest of the company. Mecum Auctions photo. Continue reading
Video: Selling the 1955 Dodge
With an all-new style and attitude, sales shot straight through the roof for Dodge in 1955. Here’s an entertaining television sales pitch for the Dodge with the Hundred Million Dollar Look. Continue reading