For 1977, Ford reduced the Thunderbird’s weight by more than 900 lbs, slashed the price by thousands, and created the best selling T-Bird in history. Continue reading
Scaled for Success: The 1977 Ford Thunderbird
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Tag Archives: 1977 Ford Thunderbird
Cleared For Takeoff: Selling the 1977 Ford Thunderbird
For 1977, the Ford product planners in Dearborn reshuffled the deck, introducing a significantly smaller and more affordable Thunderbird, and sales took off. Continue reading