For 1955, Willys Motors ditched the Aero name and rebranded its compact two-door hardtop as the Bermuda. Continue reading
Tag Archives: Willys-Overland
The Giant 1916 Auto Merger That Never Happened
In June of 1916, William C. Durant, John North Willys, and associates attempted to create a gigantic auto conglomerate, but the deal fell apart as quickly as it was assembled. Continue reading
Willys-Overland and the International Harvester Connection
When International Harvester made a hasty jump into the light truck market for 1933, it took a convenient shortcut: The farm equipment maker ordered complete trucks from Willys-Overland. Continue reading
Willys-Overland’s Last Passenger Car: The 1952-55 Aero Willys
Willys-Overland’s last real passenger car, the Aero Willys, was less than a success for the Toledo automaker, but it did foreshadow America’s compact car movement of 1960.
Sports Car Dreams: A Never-Was 1941 Willys Roadster by Brooks Stevens
Just before the United States was drawn into World War II, noted industrial designer Brooks Stevens designed this graceful little sports convertible for Willys-Overland. Continue reading
Desperate Times, Desperate Measures: The 1933 Willys 77
As the USA sank into the worst economic depression in history, Toledo automaker Willys-Overland very nearly went out of business. The product that kept it afloat, barely, was the unlikely Willys 77. Continue reading
Video: Meet the 1950 Willys Jeeps, Workhorses of Industry
See the first stirrings of the sport-utility market in this awesome 1950 movie from Willys-Overland, The Workhorses of Industry. Continue reading