For 1958 the tagline at Plymouth was “The Star of the Forward Look,” and for once this was no idle ad agency boast. Continue reading
Tag Archives: Virgil Exner
Suddenly it’s 1960: Plymouth for 1957
The Chrysler Corporation rattled the foundations of the auto industry in 1957, while also creating one of the more memorable slogans of the car biz: “Suddenly, it’s 1960.” Continue reading
First By Far With a Postwar Car: Studebaker for 1947
To car-hungry American motorists, the radically styled 1947 Studebaker must have looked like the future on four wheels. Continue reading
King of the Tailfin: Virgil Exner’s Project 613
Chrysler styling chief Virgil Exner rocked the Motor City to its core with the Chrysler Forward Look line for 1957. But behind the scenes, he had even bigger ideas. Continue reading
Video: Introducing the 1955 Plymouth
The 1955 model year was a big one for Plymouth, with an all-new car from bumper to bumper. Here’s a detailed look. Continue reading