For 1962, Studebaker president Sherwood Egbert rebooted the brand with fresh sheet metal and a brand new name: Daytona. Continue reading
Tag Archives: Studebaker
Video: Mister Ed Presents the 1962 Studebaker
In the 1960s, one of America’s most beloved product presenters was a talking horse. Here’s Mister Ed with his friends Wilbur and Carol Post to pitch the new 1962 Studebakers. Continue reading
Secrets of the Studebaker Wagonaire
By the early 1960s, Studebaker was rapidly fading from the automotive scene, but the car maker continued to offer distinctive and memorable features, including the convertible-roof Wagonaire. Continue reading
Video: Test-Driving the 1964 Studebaker Daytona
Join us for a test drive of the sporty new ’64 Studebaker Daytona Hardtop. Continue reading
Video: The Supercharged 1963 Studebakers!
To soup up its product line for 1963, the Studebaker Corporation returned to a familiar method: supercharging. Continue reading
Video: Introducing the 1964 Studebaker Gran Turismo Hawk
The 1964 Studebaker Gran Turismo Hawk was the last of the breed. Continue reading
Video: Selling the 1961 Studebaker Lark
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A fashion shoot is the setting in this sales pitch for the 1961 Studebaker Lark. Continue reading