In 1961, 40 year-old Sherwood Egbert took on an impossible task: saving Studebaker. Continue reading
Tag Archives: Studebaker
What’s in a Name: 1962-66 Studebaker Daytona
For 1962, Studebaker decided to jazz up the Lark’s plain-vanilla image with a sporty new model with an exciting name: Daytona. Continue reading
A Hawk in the Lark’s Nest: The 1959 Studebaker Silver Hawk
For 1959, Studebaker cleverly repackaged its aging product line as the compact Lark, but the full-sized Silver Hawk continued on. Continue reading
The Final Studebaker President, 1958
The traditional flagship of the Studebaker line, the President made its final appearance in 1958 as the carmaker set off on a new course. Continue reading
Video: The 1964 Studebaker Daytona Convertible is Built for Fun
Join us for a vacation adventure in the 1964 Studebaker Lark Daytona Convertible. It was the last convertible ever produced by the Indiana automaker, as things turned out. Continue reading
The Almost, Not Really 1961 Studebaker Gran Turismo Hawk
The Gran Turismo Hawk was not officially introduced until 1962, but Sudebaker extensively previewed the name in its marketing campaign for the 1961 Hawk. Continue reading
Video: Building the 1952 Studebakers
From the forging shop to final assembly, see the Studebaker manufacturing process up close in this original 1952 factory film. Continue reading