Plymouth had a new selling story for 1957, with Forward Look styling, torsion-bar front suspension, and a catchy slogan: “Suddenly, it’s 1960!” Continue reading
Tag Archives: Plymouth
Video: Petula Clark Presents the 1969 Plymouths
Hear Petula Clark sing the praises of the ’69 Plymouth Sport Fury in this original 1969 television spot. Continue reading
Video: Introducing the 1969 Plymouth Road Runner
Plymouth cracked the youth market wide open in the late ’60s with a bold new marketing and branding strategy: Using cartoon characters to sell muscle cars. Continue reading
Video: The Roaring ’65s from Plymouth
For 1965, the Plymouth lineup included the hottest engine combinations in the biz, a broadened product line, and a new slogan: “The Roaring ’65s.” Continue reading
Video: Introducing the 1966 Plymouth VIP
Meet the 1966 Plymouth VIP, sent to do battle against the Ford LTD and the Chevrolet Caprice in the Motor City’s hot new value-luxury category. Continue reading
Video: Marketing the 1971 Plymouth Road Runner
By 1971, the muscle car era was winding down, but Chrysler Corporation was still in the game with the Plymouth Road Runner, now boasting all-new sheet metal. Continue reading
Beating Mustang to the Gate: The 1964 Plymouth Barracuda
History might not remember it quite that way, but the Plymouth Barracuda actually arrived on the market a few weeks before the Ford Mustang in 1964. Here’s the story behind the sporty Mopar coupe. Continue reading