In 1988, Chrysler boss Lee Iacocca announced what he called “the first new North American car brand in 30 years,” and its name was Eagle. Continue reading
Tag Archives: Lee Iacocca
Video: Reinventing the Chrysler Corporation, 1992
In 1992, the Chrysler Corporation was reinventing itself yet again. Lee Iacocca and crew tell the story in this vintage factory film with some excellent glimpses behind the scenes. Continue reading
Video: Lee Iacocca Unveils the Dodge Viper
On May 18, 1990, Chrysler brought a trio of heavyweights to the stage for the official introduction of the Dodge Viper: Lee Iacocca, Bob Lutz, and Carroll Shelby. Here’s their presentation. Continue reading
Iacocca’s Lincoln: The Inside Story of the 1969-71 Continental Mark III
Lee Iacocca is remembered as the father of the Ford Mustang and the Chrysler Minivan, but there was another Iacocca vehicle that changed the Motor City: the Continental Mark III. Continue reading
Video: Creating the Chrysler K-Car
The Chrysler K-Car doesn’t win much love from car enthusiasts, but it saved the company. Here’s a great video from 1980 presenting the automobile that became a part of pop culture. Continue reading