Safety and comfort are the keywords in this classic theatrical spot for the 1950 DeSoto. Continue reading
Tag Archives: Desoto
DeSoto Goes to Hollywood
In 1937-39, the Chrysler Corporation recruited America’s greatest celebrities to market the DeSoto line. Continue reading
Success at a Price: The 1957-59 DeSoto Firesweep
Introduced in 1957, the low-priced Firesweep line gave Chrysler’s DeSoto division a much-needed boost in sales volume, but at a cost to the rest of the company. Mecum Auctions photo. Continue reading
Video: Presenting the 1952 DeSoto Firedome V8
In 1952, DeSoto introduced its first V8: the Firedome Eight, featuring Chrysler’s distinctive hemispherical combustion chamber design. See the successful debut here in an original promotional clip. Continue reading
Video: Building the 1937 Desoto
This neat little film clip sends us down the production lines with the 1937 DeSoto. It’s an interesting journey, so come along. Continue reading
Video: 1956 DeSoto Adventurer Paces the Pikes Peak Hill Climb
This rare 1956 newsreel features two great moments: the brand new ’56 DeSoto Adventurer pacing the action at Pikes Peak, and a very young Bobby Unser claiming his first victory on the mountain. Continue reading
Video: Introducing the 1952 DeSoto with Power Steering
“As easy as dialing a telephone,” boasted DeSoto of its new power steering system, the first to be offered on a mid-priced car. See the hot new feature for 1952 in this original DeSoto commercial spot. Continue reading