Introduced in 1957, the low-priced Firesweep line gave Chrysler’s DeSoto division a much-needed boost in sales volume, but at a cost to the rest of the company. Mecum Auctions photo. Continue reading
Tag Archives: Desoto
Video: Presenting the 1952 DeSoto Firedome V8
In 1952, DeSoto introduced its first V8: the Firedome Eight, featuring Chrysler’s distinctive hemispherical combustion chamber design. See the successful debut here in an original promotional clip. Continue reading
Video: Building the 1937 Desoto
This neat little film clip sends us down the production lines with the 1937 DeSoto. It’s an interesting journey, so come along. Continue reading
Video: 1956 DeSoto Adventurer Paces the Pikes Peak Hill Climb
This rare 1956 newsreel features two great moments: the brand new ’56 DeSoto Adventurer pacing the action at Pikes Peak, and a very young Bobby Unser claiming his first victory on the mountain. Continue reading
Video: Introducing the 1952 DeSoto with Power Steering
“As easy as dialing a telephone,” boasted DeSoto of its new power steering system, the first to be offered on a mid-priced car. See the hot new feature for 1952 in this original DeSoto commercial spot. Continue reading
Video: Chrysler Presents the Forward Look for 1957
For 1957, the Chrysler Corporation shook the Motor City to its roots with the lowest, sleekest styling and the boldest tailfins in the industry. See the automaker proudly strutting its stuff here. Continue reading
Video: Selling the 1955 DeSoto
The 1955 model year was an exciting one for DeSoto, with all-new Forward Look styling and two muscular hemi V8 engines. Here’s Groucho’s sidekick George Fenneman with the sales pitch. Continue reading