This rare 1956 newsreel features two great moments: the brand new ’56 DeSoto Adventurer pacing the action at Pikes Peak, and a very young Bobby Unser claiming his first victory on the mountain. Continue reading
Tag Archives: Desoto
Video: Introducing the 1952 DeSoto with Power Steering
“As easy as dialing a telephone,” boasted DeSoto of its new power steering system, the first to be offered on a mid-priced car. See the hot new feature for 1952 in this original DeSoto commercial spot. Continue reading
Video: Chrysler Presents the Forward Look for 1957
For 1957, the Chrysler Corporation shook the Motor City to its roots with the lowest, sleekest styling and the boldest tailfins in the industry. See the automaker proudly strutting its stuff here. Continue reading
Video: Selling the 1955 DeSoto
The 1955 model year was an exciting one for DeSoto, with all-new Forward Look styling and two muscular hemi V8 engines. Here’s Groucho’s sidekick George Fenneman with the sales pitch. Continue reading
Video: Presenting the 1953 DeSoto–With Air Conditioning!
The DeSoto line boasted an exciting new option for 1953: air conditioning. Here’s DeSoto spokesman George Fenneman with the full rundown on the brand’s greatest comfort feature yet. Continue reading
Video: Presenting the Forward Look 1956 DeSoto
DeSoto had plenty to talk about for 1956, including new body styles and a bigger, more muscular hemi V8 engine. Check out all the changes for ’56 in this original promotional spot from the classic Groucho Marx show, You Bet Your Life. Continue reading
The Last DeSoto
On November 30, 1960, the final DeSoto rolled off the line at Chrysler’s Jefferson Avenue plant. Here’s a brief look back at the Chrysler brand that, in 33 years of production, never quite found a niche. Continue reading