After 15 years of producing a multitude of semi-automatic transmissions, in 1954 Chrysler introduced its first truly automatic transmission: the PowerFlite. Continue reading
In 1959, Chrysler introduced a clever feature on all five of its passenger-car brands: swing-out front seats to make entry and exit more graceful. Continue reading
While the brand was not long for this world in 1959, DeSoto unveiled a remarkably forward-looking concept vehicle, the hydrogen-powered Cella I. Continue reading
For 1956, DeSoto was sporting taller tailfins, larger and more powerful hemi V8s, and a theme song borrowed from Cole Porter. Continue reading
The 1934-36 Desoto Aiflow was an advanced, well-built, soundly engineered automobile. And it wasn’t what the American car-buying public wanted. Continue reading
Let’s join Mr. DeSoto himself, Groucho Marx, as he presents an exciting new feature for 1952: power steering. Continue reading
For 1955, the DeSoto line at Chrysler Coporation recieved its boldest styling update in years. The new DeSotos were “Styled for Tomorrow,” the ad guys declared. Continue reading