In partnership with Ghia of Italy, Chrysler design chief Virgil Exner created a number of stunning dream cars, but his favorite was the 1954 DeSoto Adventurer I. Continue reading
DeSoto’s Italian Holiday: The 1954 Adventurer I
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Tag Archives: Desoto
Airstream to the Rescue: DeSoto for 1935
When the radical 1934 Airflow drove buyers from the showrooms, DeSoto rushed the far more conventional Airstream into production for 1935. Continue reading
Chrysler’s First Fully Automatic Transmission: The 1954-61 PowerFlite
After 15 years of producing a multitude of semi-automatic transmissions, in 1954 Chrysler introduced its first truly automatic transmission: the PowerFlite. Continue reading
A Nifty 1959-61 Chrysler Feature: Swivel Seats
In 1959, Chrysler introduced a clever feature on all five of its passenger-car brands: swing-out front seats to make entry and exit more graceful. Continue reading
Fuel Cell Dreams: The 1959 DeSoto Cella I
While the brand was not long for this world in 1959, DeSoto unveiled a remarkably forward-looking concept vehicle, the hydrogen-powered Cella I. Continue reading
Video: The Delightful, De-Lovely DeSoto For 1956
For 1956, DeSoto was sporting taller tailfins, larger and more powerful hemi V8s, and a theme song borrowed from Cole Porter. Continue reading
Air Crash: The 1934-36 DeSoto Airflow
The 1934-36 Desoto Aiflow was an advanced, well-built, soundly engineered automobile. And it wasn’t what the American car-buying public wanted. Continue reading