In partnership with Ghia of Italy, Chrysler design chief Virgil Exner created a number of stunning dream cars, but his favorite was the 1954 DeSoto Adventurer I. Continue reading
Tag Archives: Chrysler Corporation
Airstream to the Rescue: DeSoto for 1935
When the radical 1934 Airflow drove buyers from the showrooms, DeSoto rushed the far more conventional Airstream into production for 1935. Continue reading
A Minor Mopar Model Mishap: The 1971 Dodge Dart Demon
Chrysler products featured tremendous interchangeability among makes and models, but the parts swapping didn’t always work out to perfection. Continue reading
Last of the Big Ones: 1975-77 Plymouth Gran Fury
The 1975-77 Gran Fury was Plymouth’s last traditional full-sized car. And when it was gone, few shed a tear. Continue reading
Ladies’ Choice: The 1955-56 Dodge La Femme
In 1955, Dodge launched a brief and perfunctory campaign to market a car for women and called it La Femme. Continue reading
Last-Minute Engineering: The 1962 Dodge Custom 880
Oops! When the 1962 Dodges were introduced, there was no full-sized model and dealers howled. So Chrysler engineers threw one together in just three months. Continue reading
A Step Ahead of Tomorrow: The 1957 Chryslers
For 1957, the Chrysler division featured dramatic Forward Look styling in four models, but the one most remembered today is the fearsome 300C. Continue reading