Meet the 1966 Plymouth VIP, sent to do battle against the Ford LTD and the Chevrolet Caprice in the Motor City’s hot new value-luxury category. Continue reading
Tag Archives: Chrysler Corporation
Success at a Price: The 1957-59 DeSoto Firesweep
Introduced in 1957, the low-priced Firesweep line gave Chrysler’s DeSoto division a much-needed boost in sales volume, but at a cost to the rest of the company. Mecum Auctions photo. Continue reading
Video: Marketing the 1971 Plymouth Road Runner
By 1971, the muscle car era was winding down, but Chrysler Corporation was still in the game with the Plymouth Road Runner, now boasting all-new sheet metal. Continue reading
Beating Mustang to the Gate: The 1964 Plymouth Barracuda
History might not remember it quite that way, but the Plymouth Barracuda actually arrived on the market a few weeks before the Ford Mustang in 1964. Here’s the story behind the sporty Mopar coupe. Continue reading
The Chrysler Fuselage Look, 1969-73
Chrysler’s 1969-1973 Fuselage Styling theme wasn’t a smash hit when it was new, but the look holds up surprisingly well today. Here’s the story with a big photo gallery. Continue reading
Video: Introducing the 1967 Plymouth GTX
The GTX was Plymouth’s deluxe entry in the ’60s muscle car wars, offering style and comfort—and an optional 426 Hemi V8, too. Here’s the original 1967 sales pitch. Continue reading
Tomorrow is Today: A Film History of the Chrysler Turbine Cars
Here’s a rare find: a nicely preserved 1963 factory film covering the history of the Chrysler Turbine program and the introduction of the sensational Turbine Ghia prototypes. Continue reading