In this 1934 Chrysler PR reel, famed Indy car driver Harry Haartz pilots a new Imperial Airflow coupe to a slew of speed and distance records at Bonneville. Continue reading
Tag Archives: Chrysler Corporation
Remembering the Dodge Mirada
The personal luxury segment ruled the Motor City sales charts in the early ’80s. Here’s Dodge’s entry in the highly competitive category: the 1980-1983 Mirada. Continue reading
Video: Engineering the 1960 Chrysler Unibody
The Chrysler Corporation took a bold step in 1960 when it converted its entire model line from traditional body-on-frame to unitized construction. Here’s the engineering project as recorded in an original 1960 factory film. Continue reading
Video: Creating the Chrysler K-Car
The Chrysler K-Car doesn’t win much love from car enthusiasts, but it saved the company. Here’s a great video from 1980 presenting the automobile that became a part of pop culture. Continue reading
Chrysler Corporation Presents the Forward Look for 1959
For 1959, the Chrysler Corporation was a Motor City trendsetter with its Forward Look styling by Virgil Exner. See the all the Chrysler brands in this series of great promotional spots produced for An Evening With Fred Astaire. Continue reading
The Car That Saved the Chrysler Division: The 1975 Cordoba
With its clean lines and Corinthian leather, the Cordoba is one of the Chrysler brand’s more memorable cars, but it was originally designed as a Plymouth. Here’s the story of The New Small Car From Chrysler for 1975. Continue reading
The Origin of the Dodge Ram
Ever wonder how the Dodge brand acquired the Ram mascot? Now that’s an interesting story, and here it is. Continue reading