With their radical-looking Ram Induction setups, Mopars of the early ’60s sported some of the wildest engine compartments ever seen around the Motor City. Here’s what that was all about. Continue reading
Tag Archives: Chrysler Corporation
Video: Introducing the 1950 DeSoto
Safety and comfort are the keywords in this classic theatrical spot for the 1950 DeSoto. Continue reading
DeSoto Goes to Hollywood
In 1937-39, the Chrysler Corporation recruited America’s greatest celebrities to market the DeSoto line. Continue reading
1956 Chrysler Highway Hi-Fi: A Record Player For Your Car
Car audio has worked its way through a number of music formats through the years, including 8-Track, cassette, and Compact Disc. Here’s one early effort: Chrysler’s Highway Hi-Fi record player of 1956. Continue reading
The Chargers: Inside the 1969 Dodge NASCAR Team
This great old 1969 factory movie called The Chargers takes us along with the Dodge NASCAR teams through the ’69 Grand National season. Continue reading
Video: Introducing the 1966 Plymouth VIP
Meet the 1966 Plymouth VIP, sent to do battle against the Ford LTD and the Chevrolet Caprice in the Motor City’s hot new value-luxury category. Continue reading
Success at a Price: The 1957-59 DeSoto Firesweep
Introduced in 1957, the low-priced Firesweep line gave Chrysler’s DeSoto division a much-needed boost in sales volume, but at a cost to the rest of the company. Mecum Auctions photo. Continue reading