The fascinating, complicated, and often troubled 33-year history of the DeSoto brand begins here. Continue reading
Tag Archives: Chrysler Corporation
Turbine Swan Song: The 1977 Chrysler LeBaron Turbine Concept
The 1977 LeBaron Turbine was the product of nearly 25 years of Chrysler research on gas turbine engines. But ultimately, the program reached a dead end. Continue reading
The Cars That Saved Chrysler: 1981 Plymouth Reliant K and Dodge Aries K
Collectors don’t give them much notice, but the 1981 Chrysler K-cars are among the most historically significant cars ever produced by the Motor City. Continue reading
A Mopar Hemi Mystery: Did Chrysler Steal From the Cadillac V8?
When Chrysler developed the famous 1951 Hemi V8, did the automaker copy the 1949 Cadillac V8? Continue reading
The Never-Was 1962 DeSoto
If the Chrysler Corporation hadn’t killed off the DeSoto division, the 1962 model probably would have looked something like this. Continue reading
Video: Lee Iacocca Pitches the 1987 Chrysler Line
See Lee Iacocca at the height of his powers as a TV spokesman as he pitches the 1987 cars from Chrysler, Dodge and Plymouth. Continue reading
Fratzog and Flookerang: Far-Out Mopar Symbols from Days Gone By
BMW has the Roundel; Ford the Blue Oval; Chevrolet the Bow Tie. Memorable Chrysler symbols from back in the day include the Flookerang and the Fratzog. Continue reading