Throughout the ’60s muscle car era, the Chrysler 426 Street Hemi resided at or near the top of the heap at the drag strips and drive-ins of America. Here’s a quick look back. Continue reading
Tag Archives: Chrysler Corporation
Video: Lee Iacocca Launches the Eagle Brand, 1988
In 1988, Chrysler boss Lee Iacocca announced what he called “the first new North American car brand in 30 years,” and its name was Eagle. Continue reading
Video: Marketing the 1966 Plymouth Satellite
At the Chrysler Corporation for 1966. the emphasis was on performance and style. Let’s check out the freshly redesigned Plymouth Satellite. Continue reading
Motor City Myths and Legends: Were the Dodge Brothers Jewish?
Some of the oldest stories of the Motor City are actually myths. One such folk tale was inspired by the Dodge Brothers emblem, which features what we know today as a Star of David. Continue reading
Video: Introducing the 1961 Chryslers
Check out the full Chrysler division product line for 1961, tailfins and all, in this original factory promo. Continue reading
Nobody’s Kid Brother: The 1960 Valiant by Chrysler
Here’s an interesting item in Motor City car lore: The Valiant, Chrysler Corporation’s all-new compact offering for 1960, was not originally badged as a Plymouth. Continue reading
Mopar’s Mighty Max Wedge V8
The Mopar performance story in the 1960s pretty much starts here, with the mighty Max Wedge engines of 1962-64. Continue reading