As hard times hit the auto industry in the early ’30s, dealerships had to rely on their parts, service, and used car departments to keep the lights on and the doors open. Continue reading
Tag Archives: Chevrolet
Video: 1963 Chevy Trucks Tackle the Baja Run
Join a convoy of tough Chevy trucks as they make the trek from Michigan to the Southern tip of Baja California in this original 1963 film campaign. Continue reading
Proof of the Pluses: A 1956 Chevrolet Film
The 1956 Chevrolet is pitted one-on-one against the 1956 Ford in this original General Motors dealer training film. Continue reading
Video: Styling the Motor Car at General Motors, 1949
In living color, here’s an original film with rare look inside the styling process at General Motors circa 1949. Continue reading
Video: Introducing the 1966 Chevrolet Big-Block V8
No, this is a big block. In this original GM promotional film, we get the inside story on Chevrolet’s 396 CID and 427 CID Big-Block V8s for 1966. Continue reading
Video: Chevrolet Introduces the 1955 Small-Block V8
This original GM promotional film introduces the engine that changed the auto industry forever: the all-new ’55 Chevrolet V8. Continue reading
Video: Marketing the 1958 Chevrolet Impala
The Chevrolet Impala was all-new for 1958, and so was the marketing campaign. Here’s the pitch. Continue reading