For 1933, the Chrysler Corporation moved the DeSoto brand up the price ladder from just above Plymouth to second, just below Chrysler. The automaker had a plan. Continue reading
1933: DeSoto Wins a Promotion
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Category Archives: Auto History
The Quality Car in the Low-Price Field: 1937 Ford
It doesn’t get so much notice today, but the 1937 Ford could boast a number of significant changes and improvements. Let’s check it out. Continue reading
What’s in a Name: 1951-53 Packard Mayfair
In mid-1951, Packard joined the pillarless two-door hardtop club with a sporty and stylish new model called the Mayfair. Continue reading
Streamlining Comes to Studebaker: The 1934-35 Land Cruiser
The 1934-35 Studebaker Land Cruiser borrowed its sloping, aerodynamically inspired tail from the Pierce Silver Arrow. Continue reading
The Silver Anniversary 1949 Chryslers
In 1949, the Chrysler brand celebrated its 25th anniversary with its first new postwar cars, carefully engineered for the conservative upscale buyer. Continue reading
Last of its Kind: The 1969 Lincoln Continental
The 1969 Lincoln Continental represented the final year for a bold design that had turned the Motor City upside down in 1961. Continue reading
Gordon Buehrig’s 1938 Budd Wowser: The Inside Story
Gordon Buehrig’s design vision wasn’t confined to Cords and Duesenbergs. In 1938 he created this ingenious economy car for the Budd Company called the Wowser. Continue reading