The entire Mercury lineup was moved down market in 1961, almost directly into Ford territory. Let’s look at the strategy and offerings. Continue reading
Category Archives: Auto History
Hurst’s Heavyweight: The 1970 Chrysler 300H
The largest and most luxurious of the Hurst specialty cars was the Chrysler 300H of 1970. And for a big guy, it could move pretty quickly. Continue reading
1948: Packard’s Brief Bathtub Era Begins
Packard’s new look for 1948 won awards when it was introduced, but by 1950 it was already out of style. Continue reading
The Car That Out-values Them All: a 1938 Pontiac Film
Here’s why you should rush out today and buy a 1938 Pontiac, as explained in this fine old factory film—just three minutes. Continue reading
1965: Cadillac Turns the Page
With scarcely a trace of tailfins, Cadillac came to market with a cleaner, fresher look for 1965. There were changes underneath, too. Continue reading
Dodges at a Discount: the 1949 Wayfarer
For 1949, Dodge rolled out a spartan base model called the Wayfarer, featuring an abbreviated product line that included a genuine roadster. Continue reading
1941: The Best Buicks Yet!
Buick enjoyed a record year in 1941 with strong sales, an extensive model line, new features, and the slogan “Best Buick yet!” Continue reading