Here’s a detailed look at the national advertising campagn that launched the new Chevrolet line for 1937. Continue reading
Author Archives: MCG
MCG Executive Briefing for January 25, 2021
At an even $6 million with fees, this stunnng red 1955 Jaguar D-Type was the top seller at the RM Sotheby’s Scottsdale sale. Get all the latest auto industry news in the Executive Briefing. Continue reading
Video: Selling the 1975 Chryslers
Meet the Chrysler lineup for 1975, including the luxury-sized New Yorker Brougham, the flagship Imperial, and the brand’s popular new personal-luxury coupe, the Cordoba. Continue reading
MCG Executive Briefing for January 22, 2021
Porshe will offer a base model Taycan electric sedan with a reduced list price of $81,250. Get all the latest auto industry news in the Executive Briefing. Continue reading
Marketing the 1974 Ford Mustang II
For 1974, Ford product wizard Lee Iacocca punched the reset button and introduced an entirely new kind of pony car: the Mustang II. Continue reading
Desperate Times, Desperate Measures: The 1933 Willys 77
As the USA sank into the worst economic depression in history, Toledo automaker Willys-Overland very nearly went out of business. The product that kept it afloat, barely, was the unlikely Willys 77. Continue reading
MCG Executive Briefing for January 18, 2021
Carroll Shelby’s personal 1965 Cobra 427 brought $5.94 million at the Mecum Auctions Kissimmee sale. Get all the latest auto industry news in the Executive Briefing. Continue reading