Only five years after its founding, the Plymouth division at Chrysler rose to number three in the U.S. sales charts, trailing only Ford and Chevrolet. Continue reading
1932: Plymouth Climbs to Third
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Tag Archives: Walter P. Chrysler
August 4, 1928: Chrysler Launches the DeSoto Brand
The fascinating, complicated, and often troubled 33-year history of the DeSoto brand begins here. Continue reading
June 7, 1928: Walter P. Chrysler Introduces the Plymouth
In 1928, Walter P. Chrysler introduced the Plymouth, which raced up the sales charts to become the third-best selling car in the United States. Continue reading
A Video Biography of Walter P. Chrysler
From the Chrysler Corporation, here’s a beautifully made video biography of Walter P. Chrysler, one of the original automotive tycoons. Continue reading
The Last DeSoto
On November 30, 1960, the final DeSoto rolled off the line at Chrysler’s Jefferson Avenue plant. Here’s a brief look back at the Chrysler brand that, in 33 years of production, never quite found a niche. Continue reading