See the 1964 Studebaker lineup—and meet Studebaker CEO Sherwood Egbert—in this fast-moving and entertaining commercial spot. Continue reading
Tag Archives: Studebaker
Video: Presenting the 1963 Studebaker Lark
For 1963, Studebaker brought some new features and new messaging to its distinctive Lark model line. Here’s the lowdown from South Bend. Continue reading
The Birth of the Studebaker Hawks
In 1956, Studebaker introduced the Hawk line—a stylish flock of coupes and hardtops that made the automaker’s final years more memorable. Here’s a look at the four original Hawk models that launched the series. Continue reading
Dream Car for Cheapskates: The 1957 Studebaker Scotsman
In 1957, Studebaker managed to offer the lowest-priced car in America by cutting the standard equipment to the bone—even the hubcaps were painted. Here’s the unlikely tale of the Champion Scotsman. Continue reading
Video: The Big New Studebaker for 1956
“The only car in the low-priced field that’s really, really new,” boasted Studebaker for 1956. Here’s the pitch on the Big New Studebaker straight from the South Bend automaker. Continue reading
Video: Presenting the 1955 Studebakers
Here’s the story on the Studebaker line for 1955—the autos Car Life magazine called “the safest cars on the road.” Continue reading
Video: Torture-Testing the 1964 Studebakers
Here’s a rare look inside the Studebaker Proving Grounds in South Bend, Indiana, as the 1964 models are put through their paces. Continue reading