.
A fashion shoot is the setting in this sales pitch for the 1961 Studebaker Lark. Continue reading
Tag Archives: Studebaker
Video: Marketing the 1957 Studebakers
From South Bend, Indiana, here’s the exciting Studebaker lineup for 1957, including the President Classic, the new Broadmoor wagon, and the supercharged Golden Hawk. Continue reading
A Brooks Stevens Masterwork: The Studebaker Sceptre
It hardly seems likely that the 1966 Studebaker Sceptre could have saved the company, but it sure would have made an impression. Continue reading
Reinventing Studebaker: The 1959 Lark
The cleverly designed Studebaker Lark didn’t save the company, but it did buy a few more years for the proud Indiana automaker. Continue reading
Video: Creating the 1962 Studebaker Gran Turismo Hawk
For 1962, Studebaker and designer Brooks Stevens pulled off a near-miracle, repackaging the ancient Hawk model as an elegant European-style GT. Here’s a closer look at the Gran Turismo Hawk, including an original factory film. Continue reading
Different By Design: The 1964 Studebakers
See the 1964 Studebaker lineup—and meet Studebaker CEO Sherwood Egbert—in this fast-moving and entertaining commercial spot. Continue reading
Video: Presenting the 1963 Studebaker Lark
For 1963, Studebaker brought some new features and new messaging to its distinctive Lark model line. Here’s the lowdown from South Bend. Continue reading