Studebaker introduced an overhead-valve V8 in 1951, years before Ford or Chevrolet, and it was an impressive achievement for a company a fraction of the size of the mighty Big Three. Continue reading
Tag Archives: Studebaker
Studebaker’s Italian Job: The 1960 Lark Frua
When we think of Studebaker, we don’t often picture fine Italian coachbuilding, but here are three examples that break the mold. Continue reading
Video: The 1961 Studebaker Lark Has Performability!
Let’s check in with Studebaker and see what’s new in the Lark lineup for 1961. Continue reading
Selling Safety at Studebaker, 1964
Studebaker was years ahead of the industry in several important safety advances. Learn about the important features in this original 1964 promotional clip. Continue reading
Video: Introducing the 1956 Studebaker President
Here’s the top of the line in family sedans at Studebaker for 1956, the roomy and completely restyled President. Continue reading
Video: Selling the 1950 Studebakers
See the state of the art in television advertising for the early ’50s in this 1950 Studebaker spot. Continue reading
The Plot to Save Studebaker
In late 1963, two auto industry legends, Brooks Stevens and Charles Sorensen, joined forces in a last-ditch attempt to revive Studebaker. Continue reading