In 1960, Studbaker made one final run at the pickup truck market with the Champ, which borrowed its styling and much of its sheet metal from the Lark compact. Continue reading
Tag Archives: Studebaker Lark
Reboot at Studebaker: The 1962 Lark
For 1962, Studebaker once again restyled its aging product line and sent it out to do battle against the Detroit three. Continue reading
Studebaker’s Italian Job: The 1960 Lark Frua
When we think of Studebaker, we don’t often picture fine Italian coachbuilding, but here are three examples that break the mold. Continue reading
Video: Mister Ed Presents the 1962 Studebaker
In the 1960s, one of America’s most beloved product presenters was a talking horse. Here’s Mister Ed with his friends Wilbur and Carol Post to pitch the new 1962 Studebakers. Continue reading
Video: Selling the 1961 Studebaker Lark
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A fashion shoot is the setting in this sales pitch for the 1961 Studebaker Lark. Continue reading
Video: Presenting the 1963 Studebaker Lark
For 1963, Studebaker brought some new features and new messaging to its distinctive Lark model line. Here’s the lowdown from South Bend. Continue reading
Video: Introducing the 1963 Studebaker Standard
Midway through the 1963 model year, Studebaker launched a new series called the Standard, offering a shorter list of features and a rock-bottom sticker price. Here’s John Cameron Swayze with the lowdown. Continue reading