In 1961, 40 year-old Sherwood Egbert took on an impossible task: saving Studebaker. Continue reading
Tag Archives: Sherwood Egbert
What’s in a Name: 1962-66 Studebaker Daytona
For 1962, Studebaker decided to jazz up the Lark’s plain-vanilla image with a sporty new model with an exciting name: Daytona. Continue reading
The Birth of the Studebaker Avanti
While the Studebaker Avanti is celebrated as a masterpiece in American design today, it was the product of a rush job by an automaker that was almost out of business. Continue reading
Video: Introducing The 1962 Studebaker Lark Daytona
For 1962, Studebaker president Sherwood Egbert rebooted the brand with fresh sheet metal and a brand new name: Daytona. Continue reading
Video: Creating the 1962 Studebaker Gran Turismo Hawk
For 1962, Studebaker and designer Brooks Stevens pulled off a near-miracle, repackaging the ancient Hawk model as an elegant European-style GT. Here’s a closer look at the Gran Turismo Hawk, including an original factory film. Continue reading
Different By Design: The 1964 Studebakers
See the 1964 Studebaker lineup—and meet Studebaker CEO Sherwood Egbert—in this fast-moving and entertaining commercial spot. Continue reading