For 1962, Studebaker decided to jazz up the Lark’s plain-vanilla image with a sporty new model with an exciting name: Daytona. Continue reading
What’s in a Name: 1962-66 Studebaker Daytona
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For 1962, Studebaker decided to jazz up the Lark’s plain-vanilla image with a sporty new model with an exciting name: Daytona. Continue reading
While the Studebaker Avanti is celebrated as a masterpiece in American design today, it was the product of a rush job by an automaker that was almost out of business. Continue reading
For 1962, Studebaker president Sherwood Egbert rebooted the brand with fresh sheet metal and a brand new name: Daytona. Continue reading
For 1962, Studebaker and designer Brooks Stevens pulled off a near-miracle, repackaging the ancient Hawk model as an elegant European-style GT. Here’s a closer look at the Gran Turismo Hawk, including an original factory film. Continue reading
See the 1964 Studebaker lineup—and meet Studebaker CEO Sherwood Egbert—in this fast-moving and entertaining commercial spot. Continue reading