With the Rambler name all but banished from its vocabulary, American Motors launched an all-new Ambassador in 1967 to compete head-on with the Detroit three. Continue reading
Tag Archives: Roy Abernethy
Video: Marketing the 1967 AMC Ambassador
American Motors’ Red Carpet Ride was the theme for the AMC Ambassador marketing campaign in 1967. Continue reading
The Now Cars: Marketing the 1967 American Motors Line
Model year 1967 was a turning point for American Motors, with complete overhauls to both the automaker’s products and image. Here’s the story, including an original AMC commercial spot featuring the Now Cars for ’67. Continue reading