In the 1960s, Pontiac modestly described its trend-setting GTO muscle car as “The Great One.” See the swagger on display in this original 1967 commercial spot. Continue reading →

Pontiac launched the muscle car movement with the GTO in 1964, but it took some time for the marketing folks to pinpoint the target audience. See how the GTO was originally pitched in this 1965 commercial spot. Continue reading →