The Dodge Six Pack and Plynouth Six Barrel of 1969 were not as illustrious as the mighty Street Hemis, maybe, but they sure got the job done. Continue reading
Tag Archives: Plymouth Road Runner
Video: Introducing the 1969 Plymouth Road Runner
Plymouth cracked the youth market wide open in the late ’60s with a bold new marketing and branding strategy: Using cartoon characters to sell muscle cars. Continue reading
Video: Marketing the 1971 Plymouth Road Runner
By 1971, the muscle car era was winding down, but Chrysler Corporation was still in the game with the Plymouth Road Runner, now boasting all-new sheet metal. Continue reading
Video: Wile E. Coyote and the Road Runner Pitch a New Plymouth Muscle Car
In the late 1960s, Plymouth cracked the youth market wide open with a bold new marketing and branding strategy: Using familiar cartoon characters to sell muscle cars. See Wile E. Coyote and Road Runner battle it out here. Continue reading