The entire Mercury lineup was moved down market in 1961, almost directly into Ford territory. Let’s look at the strategy and offerings. Continue reading
Downwardly Mobile: Mercury for 1961
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Tag Archives: Mercury
The Mercury Class of 1952
With a revised chassis and all-new exterior styling for 1952, Mercury aimed to provide just the right mid-priced car for middle-class Americans. Continue reading
1960 Mercury: The Better Low Price Car
Searching for the sweet spot in the crowded mid-price category, in 1960 the Ford Motor Company positioned Mercury as “the better low price car.” Continue reading
Wood You Like a ’46-48 Ford Sportsman?
Among the most coveted Fords of their era are the 1946-48 Sportsman convertibles. And there was a Mercury Sportsman, too. Continue reading
This Never Happened: The 1949 Mercury Fastback
Here’s a closer look at a car that never existed, not in production form, anyway: a proposed 1949 Mercury streamliner. Continue reading
A New Kind of Power: The 1954 Mercury
There was more than meets the eye in the 1954 Mercury. Let’s explore the noteworthy changes. Continue reading
A Ponycar No Longer: The 1971 Mercury Cougar
For 1971, the Mercury Cougar was transformed from a luxury-leaning ponycar into a personal luxury coupe. Continue reading