Searching for the sweet spot in the crowded mid-price category, in 1960 the Ford Motor Company positioned Mercury as “the better low price car.” Continue reading
Tag Archives: Ford Motor Company
Small, Bright, Fast Object: The 1963 Mercury Comet
Lincoln-Mercury jazzed up its compact Comet lineup in 1963 with a convertible, a fastback hardtop, and a 260 cubic-inch V8. Continue reading
1979: Ford Shrinks the LTD Down to Size
Downsizing was the big story in the Motor City in the late 1970s, and Ford gave the LTD the full treatment for 1979, lopping off 15 inches and 600 lbs. Continue reading
What’s in a Name: The 1958 Edsel Pacer
The ill-starred Edsel remained in production for only three years, but one of its most popular models, the Pacer, lasted just a single season. Continue reading
Wood You Like a ’46-48 Ford Sportsman?
Among the most coveted Fords of their era are the 1946-48 Sportsman convertibles. And there was a Mercury Sportsman, too. Continue reading
Ford’s New Star of the Highway: the 1950-51 Crestliner
Meet the Crestliner, Ford’s answer to the stylish pillarless hardtop convertibles introduced by General Motors. Continue reading
Tabletop Masterpieces: 1949 Fords in One-Quarter Scale
Check out these beautiful quarter-scale replicas of the 1949 Ford—the accuracy and craftsmanship are a treat for the eye. Continue reading