As you know, here at Mac’s Motor City Garage we’re fascinated with the Edsel, the auto industry’s most fabulous flop. This original Edsel commercial provides some wonderful insights into the disaster—watch. Continue reading
Tag Archives: Edsel
Video: Marketing the 1958 Edsel
The Motor City’s most spectacular and fascinating blunder, the Edsel became a case study in corporate failure. This rare promotional film reveals some of the marketing strategy behind the disaster. Great car lore, watch. Continue reading
MCG Car Spotter’s Guide to the 1958 to 1960 Edsel
Metaphor for corporate failure or fairly decent automobile? Both. Mac’s Motor City Garage explores the three years of Edsel. Continue reading