The Ford Motor Company pulled out all the stops to introduce the Edsel to the American public. Here we take a quick look back at The Edsel Show, the carmaker’s star-studded TV spectacular of 1957. Continue reading
Tag Archives: Edsel
Video: Henry Ford II Introduces the 1958 Edsel
Students of American automobile history won’t want to miss this little four-minute film from fall of 1957. Here, Henry Ford II personally makes the case for the 1958 Edsel. Continue reading
Video: Presenting The 1958 Ford Family of Cars
For 1958, Ford Motor Company adopted a fresh marketing message, presenting all its car brands united under one corporate umbrella. Here’s the pitch. Continue reading
Video: Tom McCahill Tests the New 1958 Edsel
Fasten your seat belts. Today we’re riding along with famed automotive writer Tom McCahill as he test-drives the hot new 1958 Edsel. It’s classic McCahill, don’t miss it. Continue reading
Video: Stunt Drivers Torture the 1958 Edsel
The automakers don’t do crazy promotional films like this anymore, but we wish they did. See a team of pro stunt drivers go to town on the new 1958 Edsel in this original Ford clip. Big fun! Continue reading
Video: The 1958 Edsel Tunnel Commercial
As you know, here at Mac’s Motor City Garage we’re fascinated with the Edsel, the auto industry’s most fabulous flop. This original Edsel commercial provides some wonderful insights into the disaster—watch. Continue reading
Video: Marketing the 1958 Edsel
The Motor City’s most spectacular and fascinating blunder, the Edsel became a case study in corporate failure. This rare promotional film reveals some of the marketing strategy behind the disaster. Great car lore, watch. Continue reading