With its smooth styling and hidden headlamps, the 1942 DeSoto looked more daring and futuristic than most everything on the road. Continue reading
Tag Archives: Desoto
Video: Introducing the 1951 DeSoto
We’d recognize that smile anywhere. Here’s the story on the new DeSoto lineup for 1951. Continue reading
Video: A visit to Your DeSoto-Plymouth Dealer
Set your Wayback Machine for circa 1950 as we take a tour of your local DeSoto-Plymouth dealer. Continue reading
Video: Introducing the 1950 DeSoto
Safety and comfort are the keywords in this classic theatrical spot for the 1950 DeSoto. Continue reading
DeSoto Goes to Hollywood
In 1937-39, the Chrysler Corporation recruited America’s greatest celebrities to market the DeSoto line. Continue reading
Success at a Price: The 1957-59 DeSoto Firesweep
Introduced in 1957, the low-priced Firesweep line gave Chrysler’s DeSoto division a much-needed boost in sales volume, but at a cost to the rest of the company. Mecum Auctions photo. Continue reading
Video: Presenting the 1952 DeSoto Firedome V8
In 1952, DeSoto introduced its first V8: the Firedome Eight, featuring Chrysler’s distinctive hemispherical combustion chamber design. See the successful debut here in an original promotional clip. Continue reading