Let’s Join Chrysler boss Lee Iacocca as he introduces yet another member of the K-car family, the luxury-flavored Chrysler LeBaron. Continue reading
Tag Archives: Chrysler
Video: Lee Iacocca Launches the Eagle Brand, 1988
In 1988, Chrysler boss Lee Iacocca announced what he called “the first new North American car brand in 30 years,” and its name was Eagle. Continue reading
Muscular Luxury: The 2005 Chrysler Firepower Concept
With the Firepower concept, Chrysler designers set out to transform the thuggish Dodge Viper into a sleek and elegant luxury GT. Continue reading
Nobody’s Kid Brother: The 1960 Valiant by Chrysler
Here’s an interesting item in Motor City car lore: The Valiant, Chrysler Corporation’s all-new compact offering for 1960, was not originally badged as a Plymouth. Continue reading
Video: Introducing the 1956 Dodge
Dodge had plenty to crow about for 1956 with a new four-door Lancer hardtop, a more powerful hemi V8, and push-button transmission control. Continue reading
Market Watch: 1955 Chrysler C-300
At the annual RM Sotheby’s Hershey sale on October 10-11, Mopar enthusiasts will have their eyes riveted to this AACA award-winning 1955 Chrysler C-300. Continue reading
A Video Biography of Walter P. Chrysler
From the Chrysler Corporation, here’s a beautifully made video biography of Walter P. Chrysler, one of the original automotive tycoons. Continue reading