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Tag Archives: Chrysler Imperial

Birth of a New Brand: The 1955 Imperial

Posted on October 10, 2023 by MCG

For 1955, Chrysler spun off Imperial as a separate division to produce the company’s most luxurious cars. The new brand was billed as the “flagship of the Forward Look.”  Continue reading →

Posted in Auto History | Tagged 1955 Imperial, Chrysler Corporation, Chrysler Imperial

The Royal Prerogative: Chrysler’s Very Last Imperial, 1990-93

Posted on September 7, 2023 by MCG

Chrysler resurrected the Imperial name one final time with a four-door luxury sedan in 1990-93, smallish but packed with features. Continue reading →

Posted in Auto History | Tagged 1990-93 Chrysler Imperial, Chrysler Corporation, Chrysler Imperial

The Motor City’s Bustleback Era, 1980-87

Posted on February 5, 2019 by MCG

Not all Detroit styling trends are keepers. Here’s one of the shorter-lived design fads in the Motor City, the bustleback period of 1980-87. Continue reading →

Posted in Auto History, Design | Tagged Cadillac Seville, Chrysler Imperial, Lincoln Continental

Mac’s Motor City Garage

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